The Brewing the American Dream Speed Coaching

kengetty's picture
Thursday, August 27, 2015 - 6:00 PM to 8:30 PM
1720 Marcey Street
60614 Chicago , IL

WHEN:                 Thursday, August 27th   6:00PM-8:30PM

WHERE:               Binny’s Beverage Depot - Lincoln Park


WHAT:   Samuel Adams will host its second event specific for Craft Brewers in Chicago this coming Thursday, August 27th 2015. Designed to provide expert, customized business advice, the event is part of Samuel Adams Brewing the American Dream, a micro-lending and coaching program for small business owners working in food, beverage, and craft brewing across the country.

The event will begin with a networking reception in which Samuel Adams Founder and Brewer, Jim Koch will welcome the crowd. Then, during the Speed Coaching, brewers have the opportunity to participate in up to six 20-minute, one-on-one, high-impact coaching sessions with Samuel Adams professionals on topics ranging from sales and distribution to packaging; finance ; e-commerce; marketing;  HR and more.

Brewers are encouraged to bring samples of beer along with labels and packaging, and should come prepared with questions regarding specific challenges their breweries are facing. For example, a brewer may want help redesigning their label.

HOW:   Craft brewers interested in participating in the Speed Coaching event should register at

WHY:                    The Samuel Adams Brewing the American Dream program is a micro-lending and coaching program for small food and beverage businesses. Created by Samuel Adams brewer and founder Jim Koch, it provides the two important things Jim couldn’t get when starting Sam Adams 31 years ago: access to financing and nuts-and-bolts business advice. The program is executed in partnership with Accion the nation’s leading nonprofit provider of small business capital and financial coaching. Since 2008, through Brewing the American Dream, Accion has lent more than $4.1 million to more than 475 food, beverage and craft brewing businesses nationwide. The program has also provided coaching to more than 5,000 small business owners, and helped create or retain more than 2,000 local jobs. Additionally, we have provided over 25 craft brewers nationwide with micro-loans.

To learn about how you can apply for a loan from Samuel Adams Brewing the American Dream, visit